What is Personal Branding ?

The creation of a personal brand consists of developing your notoriety in your industry by sharing pertinent and relevant information specific to your field of expertise.

This notoriety can be achieved through an effective use of social media, the creation of targeted content and its strategic distribution.

Nowadays, personal branding is of the utmost importance.

Today, consumers tend to trust individuals rather than companies.

And their consumption habits have changed to such an extent that they will trust an influential entity, often called an Influencer, up to 92% rather than a brand not endorsed by an Influencer.

Do you now believe in the power of personal brand influence?

– Simon